Fruitea Packaging Design
Fruitea is an organic, loose-leaf tea brand, and as the name implies, is fruit-flavored. The flavors featured here are color coded to ease both customers’ shopping experiences when looking for a specific flavor on the store shelves, as well as their at-home experience to quickly grab the flavor of their choice out of their cabinets, even if the label is not facing them. Additionally, each flavor has an array of custom drawings displaying the fruit profiles described.
When designing the labels, I wanted to highlight the different angles, arrangements, and forms of the fruit to give the labels a more organic look, as opposed to a uniform pattern. I also wanted the main colors of the fruits to serve as the background for the labels (keeping the drawings white) for easy identification.
